€1,500 In Ad Spend To €100,000 In A Single 30-Day Month
The full breakdown, including the live Ads Manager data and the winning creative out of 15 tested variants.
HVAC installation and service, residential and commercial.
Established installer with its own crews. Most partners we work with sit between €1M and €20M in revenue.
18 years in business, licensed and fully insured, strong reputation and referral flow, zero structured paid acquisition.
No predictable client acquisition. Residential deals ran €1,500-€10,000, commercial €10,000-€80,000, and none of it was on a schedule they controlled.
Every business owner we work with has some version of the same problem: they built a real business and never built a system to feed it. This account was a textbook case.
18 years, licensed, insured, an established reputation, strong word of mouth, and no mechanism to decide how much work comes in next month.
Referral flow is excellent revenue and terrible infrastructure. It cannot be scaled, forecast, or turned up when a crew has capacity.
When ads underperform for good companies, it is usually the offer, not the platform. If two identical things sit side by side at different prices, the cheaper one wins unless the expensive one shows proof. Most companies never supply that proof.
Asked to state their customer’s number one problem in the customer’s words, most owners cannot. That gap is exactly why their previous ads didn’t work.
The same five-step process runs on every account, from signed contract to first lead in the CRM inside 10 days.
About 30 minutes, done properly, before a single ad is written. Target customer, what makes them different, and question six: who you do not want. Knowing the bad client is worth more than knowing the good one. Typically 20% of clients bring 80% of the revenue.
Two to three days of internal deep dive: competitor positioning, pricing, saturation, angles to avoid and angles to lead with, plus the cultural read on the market so the ads speak the way that market actually speaks.
A custom landing page and 15+ creative variants, unlimited if needed, including AI video, which has been outperforming live-action recently. The landing page is a sorting machine: its only job is to separate people ready to talk from people who aren’t.
Everything goes live in parallel. Winners get scaled, losers get killed inside 48-72 hours. No emotions, only numbers.
We don’t hand over leads and leave. Scripts, objection handling, CRM setup and response time standards, plus a reactivation pass over every old lead already sitting in the pipeline. That single script has reactivated six-figure deal volume inside the first 10 days on other accounts.
“The system doesn’t fix a bad business, it amplifies a good one. The client had 18 years of skill and reputation. We turned the volume up.”
Onboarding form goes out. The owner fills it personally, even though we have the sales call recording.
Competitors, pricing, saturation, angles and the cultural read on the market.
Landing page, qualification form and 15+ creative variants including AI video.
Campaigns live, sales team briefed, 60-minute callback rule in force, pipeline reactivation script running.
Everything runs in parallel. Underperformers killed within 48-72 hours, winners scaled.
The system settles into a consistent monthly range.
153 qualified leads, 10+ closed deals, a €64,000 commercial job, 68x return.
Same system. Different industries, different countries, same way of working.
Said no twice after a bad agency. Then opened the CRM on camera.
“If you are our competitor, don’t do this.”
Sales cycle cut from 10-11 months to 2-4. €69K at 1:20 ROAS.
One installer per area, and an area gets claimed once. If yours is open, it's yours to take.
Four quick questions, then you pick a time. You keep everything we find on the call, whether we work together or not.