01Financial model

Know your breakeven before you spend.

This is the exact unit-economics model we build for every client. Set your funnel and your costs - we'll show you the most you can pay per booked call and still turn a profit.

// Your inputs
Acquisition funnel
€4,000
€170
70%
50%
20%
Deal economics
€7,500
100%
15%
15%
€5,000
// Breakeven cost per call
€163
the most you can pay per booked call and still break even
Profitable - you're under breakeven.
// Monthly funnel
24
calls booked
16
shown
8
qualified
2
closed
3.1x
cash ROAS
€2,429
cost per acquired client
€12.4k
cash collected / month
€486
cost per qualified call
// Monthly P&L
Cash collectedclosed deals × offer price
€12,353
Ad spendmedia budget
-€4,000
Sales commission15% of cash
-€1,853
Fulfilment15% of cash
-€1,853
Agency feeAJC retainer
-€5,000
Net profit / month
-€353
Net profit vs cost per call Where the curve crosses zero is your breakeven
Breakeven €163
You €170

// The math: booked calls = ad spend ÷ cost per call. Shown = booked × show-up. Qualified = shown × qualified rate. Closed = qualified × close rate. Cash collected = closed × offer price × cash-upfront. Net = cash collected − ad spend − sales commission − fulfilment − agency fee. Breakeven cost per call is the price at which net hits exactly zero. These are projections to frame the conversation - we build your real model on the call.

02Your move

Your breakeven is €163 per call.

Hitting it consistently is the whole game - and it's exactly what the AJC System is built to do. On the call we map your real numbers and the plan to drive cost per call below this line.

// The call
Duration25 min
CostFree
FormatLive audit + plan
Spots2 open